Bite sized games

January 25, 2011 § Leave a comment

If you were asked to remember the first game that came to your mind, chances are that it would be “Angry Birds“. This insanely addictive and immensely popular game has captured the minds and fingers of mobile users all over the world. Be it on iOS or Android, the game has taken its place in millions of mobile devices and promises to go even further with smartphone proliferation. Angry Birds is not alone. The Internet is abuzz about a 14yr old kid whose game, Bubble Ball topped the iPhone App Store game download charts recently. And most developers by now have read the BackFlip Studios case study presentation from GDC, where the company charted its growth from a one man operation to a developer whose primary game is a free app that generates over $1million a year in ad revenue.

Are console games on their deathbeds?. Is this the end of full sized blockbusters like Gran Tourismo, Call of Duty and Halo?. No. But there is an undeniable paradigm shift in the kind of games that attract attention and sell. Gone are the days when blockbuster games were PC or console only experiences. Today, the standard for console and PC blockbusters are very high. For developers with smaller pockets and not so infinite resources, the world of bite sized games is much more preferable. The mobile game market is exploding with all sorts of players big and small. Electronic Arts makes big blockbusters like its Madden NFL franchise. It also generates a ton of money selling Scrabble and Sudoku on every conceivable platform from iOS to Android to Kindle. The risk with these smaller games is much lesser than the budgetof a console game which can run a few million dollars. There is also a greater appetite for such games from users who dont mind spending 99 cents to $4.99 compared to the the $49-$59 that pc and console games cost.

To point, consoles now have a significant library of download only titles on the Xbox Live, PSN and WiiWare platforms where smart and addictive games are cheaper to build and play, not to mention, easier to obtain via direct downloads. Game developers and publishers will continue to build multimillion dollar blockbuster titles for the PC and consoles. But they will also prop their calendar and revenue with smaller download only titles that have the potential to turn into goldmines. They will also port such games to as many platforms, mobile and otherwise to reach the widest audience possible and maximize their revenue from the small investment.

It is a great time to be a small developer who can build breakout game hits from the confines of his home office. It is also a great time to be a gamer to experience fascinating games, indie and otherwise on all platforms at a very affordable price. Game On !

Disclosure: I did not invent the title moniker. I first saw its usage here. Since then, some references have popped here and there.

Is it time for Google TV?

October 7, 2010 § Leave a comment

In May, Google announced Google TV with much fanfare. It was announced as the second coming of television and the true marriage of the web and television. After many leaks and official sprinkling of information, the product is ready to go with a select set of partners (Sony, Logitech, Intel, DishTV,…). With official products now unveiled, I am not sure if I see the value in adding more hardware to my living room. Google TV may still thrill me by being a complete experience, but early videos and press has me skeptical about its real impact.

Take for example one of the early Google TV experience products, the Logitech Revue. It promises the complete web in your couch plus access to web enabled TV content. Cool stuff. But is it worth spending $299 on? I could see a $49 app or maybe a $99 hardware unit that almost disappears from view in the living room as enabling this cool stuff. But do I really need the $299 product (with extra for the camera and mini controller and many other useless accessories?). Maybe in the future, the add-on hardware will become a minimal unit that is essentially a commodity. Cool gear has a way of becoming a commodity fairly quickly.

Second example to illustrate my point is the Sony Bravia line of Google TV enabled HDTV’s. These already expensive TV’s might not be worth spending any extra money on unless its a small price point over its non-Google TV enabled counterpart. Sony could do this if the product takes off well and  an integrated experience without extra hardware and significant markup would be appealing.

By lowering the cost of its hobby TV product, Apple has set the price benchmark that Google and its partners need to reach to make it appealing against the competition. Given the ubiquity of the iOS fans and the success of iTunes, Apple TV will have a strong headstart in this nascent business and Google will have a challenging task ahead to one up the iOS product.

The most critical element to all of this is the programming. Google (and to a degree, Apple) is having problems convincing networks to participate and offer Google TV enabled programming. Until this happens, the connected tv/entertainment box industry will be segmented and thus minimally successful. Even Apple with its huge popularity hasn’t had much success selling Apple TV to the networks and thus to the consumer. If Google can change this status quo, it will be a huge difference maker. Early tidings aren’t very good but hopefully things will change for Google’s sake.

For now, Google and Apple just opened up yet another battleground and it will be an interesting one in the coming months to see how it goes. As always, the great folks at Ars Technica, have a nice writeup on the launch of Google TV.

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