April 1, 2011 § Leave a comment
There has been quite a bit of press on Google tightening the screws on its Android OS and fundamentally altering the “openness” of it. Today’s Bloomberg Businessweek article adds lot more fuel to the fire. The article goes on to suggest that Android licensees are thinking or have already talked to DoJ on the matter. This has brought all the closet Android haters and Google haters in general out in the open. To them, this reveals a chink on the exploding Android ecosystem and one that can be exploited from a PR perspective. I thought it might be interesting to ponder on the topic with a post.
As an early disclaimer, I don’t own an Android device. I plan to get one in the near future to experience the platform just as I wanted to and currently enjoy the iOS based iPhone 3GS. I have done some personal Android app projects and like what I see. I think it has tremendous potential for the developer community and also the real capacity of taking the smartphone experience downstream to feature phones.
The Android OS has seen growth unlike any other in the last couple of years. Thanks to a well baked OS with the backing of powerful Google, OEMs and ODMs have churned out customized versions of the OS on their devices. It has enabled tens of manufacturers to reach the market faster and utilize the exploding Android app market. Android has leveled the smartphone OS playing field that was being threatened to be completely monopolized by Apple’s iOS. In the process, it has forced Microsoft, Nokia and RIM to completely rethink and redo their smartphone strategies. Innovation has become a requirement in the smartphone wars, instead of being just an option.
Apple and Google have gone about their goals of world smartphone OS dominance in different ways. One approach is a closely monitored and moderated eco-system that has provided a lot of quality apps and very many happy end users. The Google approach has been much like other open source software- make a good base for the rest to build on. This has also proven extremely successful. Unfortunately, the carriers and handset manufacturers who have adopted Android for their devices have made the system much less open to the end user and also far more cluttered. In addition, handset vendors and carriers have also been accused of holding back on OS updates to push more devices into the market which is definitely not how Google intended it to be. This was not what Google wanted and hence the decision to delay the release of future Android builds to the open source community. This is a good move. It allows Google to bake the OS better and also ensure that the flagship devices are truly representative of the capability of the OS. It is not, as many have portrayed, an about turn in how they share Android with the world. It is a perfectly sensible way of releasing a better product to the community. If a few extra months of wait would result in a more polished experience which is relatively uniform across multiple devices, then why not?
Everyone should remember that Android is the only meaningful smartphone OS out there that is open. Everything else is closed. If it were not for Android, we really would not be having a smartphone alternative to the iOS worth talking about. We would have continued to live with Windows Mobile and the RIM of the old. Android has changed the ballgame and in a way that has benefited handset manufacturers, vendors, carriers, developers and ultimately the consumer. Google is too far committed to its “No Evil” mantra to become all draconian on us. Give them a chance to prove their point. They definitely deserve it.
January 25, 2011 § Leave a comment
If you were asked to remember the first game that came to your mind, chances are that it would be “Angry Birds“. This insanely addictive and immensely popular game has captured the minds and fingers of mobile users all over the world. Be it on iOS or Android, the game has taken its place in millions of mobile devices and promises to go even further with smartphone proliferation. Angry Birds is not alone. The Internet is abuzz about a 14yr old kid whose game, Bubble Ball topped the iPhone App Store game download charts recently. And most developers by now have read the BackFlip Studios case study presentation from GDC, where the company charted its growth from a one man operation to a developer whose primary game is a free app that generates over $1million a year in ad revenue.
Are console games on their deathbeds?. Is this the end of full sized blockbusters like Gran Tourismo, Call of Duty and Halo?. No. But there is an undeniable paradigm shift in the kind of games that attract attention and sell. Gone are the days when blockbuster games were PC or console only experiences. Today, the standard for console and PC blockbusters are very high. For developers with smaller pockets and not so infinite resources, the world of bite sized games is much more preferable. The mobile game market is exploding with all sorts of players big and small. Electronic Arts makes big blockbusters like its Madden NFL franchise. It also generates a ton of money selling Scrabble and Sudoku on every conceivable platform from iOS to Android to Kindle. The risk with these smaller games is much lesser than the budgetof a console game which can run a few million dollars. There is also a greater appetite for such games from users who dont mind spending 99 cents to $4.99 compared to the the $49-$59 that pc and console games cost.
To point, consoles now have a significant library of download only titles on the Xbox Live, PSN and WiiWare platforms where smart and addictive games are cheaper to build and play, not to mention, easier to obtain via direct downloads. Game developers and publishers will continue to build multimillion dollar blockbuster titles for the PC and consoles. But they will also prop their calendar and revenue with smaller download only titles that have the potential to turn into goldmines. They will also port such games to as many platforms, mobile and otherwise to reach the widest audience possible and maximize their revenue from the small investment.
It is a great time to be a small developer who can build breakout game hits from the confines of his home office. It is also a great time to be a gamer to experience fascinating games, indie and otherwise on all platforms at a very affordable price. Game On !
Disclosure: I did not invent the title moniker. I first saw its usage here. Since then, some references have popped here and there.
January 13, 2011 § 1 Comment
Daggers drawn, here we go again. With the recent and totally “unexpected and surprise” announcement that the iPhone is heading the Big Red way, we now have a battle on our hands. Until recently, the battle between the two operating systems was fought as a proxy war between the two largest carriers, Verizon and AT&T. With the iPhone now soon to be available on both networks, it makes things a tad fuzzy. Added to the mix is the fact that some of the upcoming Android big hitters are also headed the AT&T way. Until the iPhone exclusivity existed, AT&T either chose or was forced to pick up second grade Androids. That has been changing the last few months and will become obvious with the upcoming Motorola Atrix, Samsung 4G Android devices, Sony Ericsson Xperia Arc and more. On a smaller note, AT&T is also courting Microsoft by being the premier launch partner for Windows Phone 7 devices and also RIM with the exclusive Torch.
The coming months will hopefully provide answer for the following questions:
1. Was Android’s rise only due to lack of iPhone on Verizon?
2. Is AT&T doomed, now that it has the “perceived” poorer network and the iPhone is no longer exclusive?
4. Will Verizon stop or significantly reduce its An”droid” ads?
5. Is the Google-Verizon honeymoon over?
6. What happens to Motorola now that the big ad dollars are probably not there from Verizon?
We are all set for an interesting 2011 on the mobile OS wars. Get ready folks. Its going to be one heck of a battle between the behemoths!
October 14, 2010 § 2 Comments
Windows Phone 7, the experience, was unveiled to the world earlier this week. In an interesting approach, Microsoft launched the operating system with multiple carriers and multiple device vendors. At launch (Fall 2010) about 10 devices are expected from every major manufacturer not named Apple or Motorola has a device scheduled for launch. Microsoft has also realized that apps and software are what drive smartphone adoption. No one cares if it looks or feels like their desktop. Hence the focus on apps at launch. Also evident is the impetus on highlighting the social aspect of the OS with tight Facebook integration. With a tight requirement list controlling each handset sold under the WP7 moniker, Microsoft is trying to do what it didn’t do with Windows Mobile and Apple does so well with iOS, namely close hardware software coupling. This also ensures that user experience is consistent across multiple handsets that hawk WP7. MS has also used the one successful element from the failed Kin experiment namely the cloud syncing of user profiles, information and data in bolstering the WP7 offering.
With iPhone soon to arrive in Verizon (want to bet on it?) and the Android juggernaut rolling forward, this was a critical launch for Microsoft. It also means something for AT&T which will soon lose iPhone exclusivity (and a lot of customers along with it) and has partnered with Microsoft for the WP7 launch. They have done well until now in terms of drumming up some excitement for the new OS and the handsets that will carry it. Will this translate to meaningful marketshare remains to be seen. To be fair, it would be unwise to expect WP7 to even make a dent on the iOS or Android marketshare. What it can and needs to do is to make Microsoft relevant again. That would be well worth the investment.