Tablet wars

May 12, 2010 § 1 Comment

The iPad is about to have some serious competition. In the marketplace today, the iPad is numero uno when it comes to a must have tablet computer. That might soon change if Google, HP, Lenovo and a myriad of competitors have their way. It is public knowledge that Google is working on a tablet that runs one of its Chromium/Android OS. This much was revealed a few weeks back here. There is even a cool video with a mockup of a tablet running the OS. Fast forward to today where there is tremendous anticipation for an iPhone that runs on Verizon. For everyone complaining about ATT’s network being an impediment to using the iPhone, this was going to be the Holy Grail. Engadget dug up the ATT-iPhone contract details that confirmed that the exclusivity expired not in 2010 as many had predicted but in 2012. This implied that Verizon would have to wait to get the iPhone.

In the meantime, the Verizon – Google partnership on the Droid handsets is flourishing. All the Android devices on Verizon are selling extremely well and are proving to be a cash cow to Verizon. All of a sudden, for haters of ATT network, there is a lot of smartphone love with The Big Red. So it was no surprise when WSJ and Bloomberg leaked information yesterday of a collaboration between Verizon and Google to bring the Google tablet on their network. This makes sense in a lot of ways. Google gets to continue its oneupmanship battle with Apple. Verizon gets to call a tablet its own and the consumer has choice in the tablet segment.TechCrunch breaks this equation down here.

Eventually HP will get into the tablet business with a webOS based Hurricane tablet. Microsoft is already in the tablet business to retain its competitive edge in the OS segment. So a bevy of vendors will tote out Win7 tablets in the coming months. The Lenovo U1 IdeaPad met with good initial response when unveiled at CES. It remains to be seen if it ends up as a meaningful competitor. The iPad will now have to fight it out with multiple tablets featuring different OS’s each with its pros and cons. It will also have to keep upping the ante on the e-Reader front against the Kindle, Nook and the upcoming Kobo from Borders.

For the consumer, it is a win-win. Competition as always forces innovation and price wars. It also means there is an alternative. Bring on the tablets!

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