The Android Situation
April 1, 2011 § Leave a comment
There has been quite a bit of press on Google tightening the screws on its Android OS and fundamentally altering the “openness” of it. Today’s Bloomberg Businessweek article adds lot more fuel to the fire. The article goes on to suggest that Android licensees are thinking or have already talked to DoJ on the matter. This has brought all the closet Android haters and Google haters in general out in the open. To them, this reveals a chink on the exploding Android ecosystem and one that can be exploited from a PR perspective. I thought it might be interesting to ponder on the topic with a post.
As an early disclaimer, I don’t own an Android device. I plan to get one in the near future to experience the platform just as I wanted to and currently enjoy the iOS based iPhone 3GS. I have done some personal Android app projects and like what I see. I think it has tremendous potential for the developer community and also the real capacity of taking the smartphone experience downstream to feature phones.
The Android OS has seen growth unlike any other in the last couple of years. Thanks to a well baked OS with the backing of powerful Google, OEMs and ODMs have churned out customized versions of the OS on their devices. It has enabled tens of manufacturers to reach the market faster and utilize the exploding Android app market. Android has leveled the smartphone OS playing field that was being threatened to be completely monopolized by Apple’s iOS. In the process, it has forced Microsoft, Nokia and RIM to completely rethink and redo their smartphone strategies. Innovation has become a requirement in the smartphone wars, instead of being just an option.
Apple and Google have gone about their goals of world smartphone OS dominance in different ways. One approach is a closely monitored and moderated eco-system that has provided a lot of quality apps and very many happy end users. The Google approach has been much like other open source software- make a good base for the rest to build on. This has also proven extremely successful. Unfortunately, the carriers and handset manufacturers who have adopted Android for their devices have made the system much less open to the end user and also far more cluttered. In addition, handset vendors and carriers have also been accused of holding back on OS updates to push more devices into the market which is definitely not how Google intended it to be. This was not what Google wanted and hence the decision to delay the release of future Android builds to the open source community. This is a good move. It allows Google to bake the OS better and also ensure that the flagship devices are truly representative of the capability of the OS. It is not, as many have portrayed, an about turn in how they share Android with the world. It is a perfectly sensible way of releasing a better product to the community. If a few extra months of wait would result in a more polished experience which is relatively uniform across multiple devices, then why not?
Everyone should remember that Android is the only meaningful smartphone OS out there that is open. Everything else is closed. If it were not for Android, we really would not be having a smartphone alternative to the iOS worth talking about. We would have continued to live with Windows Mobile and the RIM of the old. Android has changed the ballgame and in a way that has benefited handset manufacturers, vendors, carriers, developers and ultimately the consumer. Google is too far committed to its “No Evil” mantra to become all draconian on us. Give them a chance to prove their point. They definitely deserve it.