What is in it for Google?
August 9, 2010 § Leave a comment
Verizon and Google today unveiled an ambitious proposal for the future governance of the internet and more specifically handling the burgeoning traffic [Google][Verizon]. The coverage on the matter has been pretty good and some recommended links are here  . There is also a lot of chatter about Google “becoming evil” and abandoning its champion of the internet moniker. I wanted to pen down a few quick thoughts on the matter and see if it all makes sense.
Google and Verizon are basically saying the following key things:
1. Treat wired and wireless differently from a governance standpoint. This is critical for both companies since the Android operating system is growing by leaps and bounds primarily due to the Big Red push and any self inflicted wounds will potentially be fatal for both parties.
2. Do not allow any private deals on public networks and levy fines on guilty parties. The language on this is open so as to allow interpretation. In addition Google said that it had no monetary interests in such a proposal. What is left out is private networks like the FiOS private infrastructure of Verizon and the potential growth areas like healthcare and gaming.
3. Transparency and consumer protection are also highlighted as key areas. Transparency from ISP with regards to their traffic policies and consumer protection against blocking any of their content as long as it is legal and from a legal device.
The rest of the document basically can be described thus, ” Guidelines to live by but with enough options to work around”. The only part in all this that left me confused is what does Google get out of it?. I can see why Verizon needs it. It is a behemoth that wants to desperately manage its investments so as to get the best return and a deal with Google would be the best step to insuring its billions. But for Google, there is no “obvious” gain. The provisions pretty much keep things the same from a wired standpoint. It could be argued that the public face of Google probably took its worst hit today. Unless the deal gives Google some kind of access to data as this author suggests or a wireless deal for its Android OS, its hard to imagine Google being a winner in this deal. Am I missing something here?
Time will tell how this all translates into practice. For now it is just a proposal but one backed by industry giants. Will the FCC bless it or stick to its neutrality stance- we shall see. But it sure is an interesting development in an issue that warrants close attention.
For those interested in reading the full text of the joint proposal, it is here.